ZUMA

The privacy layer between you and everyone who wants your data.

Companies, apps and the AI that acts for you all deal with ZUMA, not with you. They get a stand-in. Never you.

Already a member? Log in
Never you
every company, every AI, gets a stand-in
Nothing without Face ID
no approval, no action
Nothing to leak
no email, no name, inbox on your iPhone
The problem

Every signup wants the real you.
Now your AI hands it over.

Your name. Your email. Your password. Copied into databases you'll never see. Leaked, sold, spammed. And now AI assistants sign up, book and buy for you — with exactly those details.

They ask
You hand over everything
Name. Email. Password. For one account. For one article.
They keep it
Forever. And they share it.
Copied to companies and ad networks you never chose. One breach and it's out for good.
Now AI too
Your assistant becomes you
Hand an AI your email and password and it carries your real identity into every site it touches.
The fix

ZUMA stands in between.
Everyone gets a stand-in. No one gets you.

A private address and a generated password for every company and every AI. Nothing moves without your Face ID. Every release is logged. Anyone can be cut off. One tap.

How it works

Three steps.
That's it.

Set up once. ZUMA handles every signup. Yours and your AI's.

01
Create with Face ID
No email. No name. No password. ZUMA holds nothing about you. Nothing to leak.
02
Sign up as a stand-in
Private address, strong password, sign-in code — right above your keyboard, in Safari and in apps. Connect ChatGPT or Claude. Your AI uses the same stand-in.
03
Approve. See. Cut off.
Every AI request waits for your Face ID. Every release is logged. Done with a company? Switch it off. Nothing else is touched.
In action

What it looks like.

ZUMA sits between you, your AI and every company. Quietly.

9:41
Inbox
N
Netflix
Your payment went through — see you soon.
email
P
PostNord
Your parcel is ready for pickup. Code 4821.
email
S
Spotify
Receipt for your monthly subscription.
email
Z
Zalando
Verification code: 9043
email
S
SAS
Your boarding pass is ready.
email
M
Mathem
Delivery booked for tomorrow, 17–18.
email
One inbox. On your iPhone. Every company, its own private address. Sealed on your phone. ZUMA deletes its copy.
9:41
zalando.se
e.lind@zumaidentity.com
••••••••••••
saved login
e.lind@zumaidentity.com
password + emailed code ready
Fill
AutoFill. Private address, strong password, the emailed code. Above your keyboard. Safari and apps.
9:41
Claude wants to sign up
zalando.se
private address · generated password
Face ID to approve
You approve. An AI does nothing in your name until you say yes. Face ID. Every approval in a ledger you can read.
The difference

What they get.
What's real.

Details that work. None of them yours.

What they see
Your real details
Name
E. Lind
Arthur Cederström
Email
e.lind@zumaidentity.com
arthur@gmail.com
Password
generated, unique
the one you reuse
Inbox
on your iPhone
in their database
Profile
no link between sites
one you, everywhere
one company only
e.lind@zumaidentity.com
Used at
ZALANDO.SE
Status
ACTIVE
One address. One company. Off means off.
What it covers

A private version
of everything.

Everything they ask for. Only you control it.

Email
Private email
One address per company. Their mail still reaches you. Switch it off and nothing else moves.
Passwords
Generated passwords
Strong. Unique. Filled in for you. Never reused. Never yours to remember.
Agents
AI with a stand-in
Connect ChatGPT, Claude, any assistant. It acts with a private address and password. Never your identity.
Ledger
See everything shared
Who got what. When. Every release logged where you can read it.
AutoFill
AutoFill everywhere
Addresses, passwords, codes. Above your keyboard. Safari and apps.
Face ID
Face ID approval
Nothing happens in your name until your face says so. No approval, no action.
Inbox
Inbox on your iPhone
Sealed with a key only your Apple devices hold. ZUMA deletes its copy the moment your phone has it.
Phishing
Phishing caught first
Mail is checked before you open it. A sign-in code only reaches the site its address was made for.
Control
One tap. Off.
Done with a company? Switch it off. No one connects you across companies.
Built for AI

AI acts for you.
It never becomes you.

Connect ChatGPT, Claude or any assistant. It signs up with a private address and a generated password. Every request waits for your Face ID. Everything it does lands here.

Activity log — live 6 requests this week. Every one approved with Face ID.
WhoCompanyWhatWhen
travel agent SAS signed in 2h ago
you Mathem new address 5h ago
Claude Zalando new account you approved
ChatGPT Spotify sign-in code you approved
you Storytel address off 3d ago
travel agent Hotel Diplomat, Sthlm new account 1w ago
Your real name, email and password appeared in none of these. Every request waited for your Face ID. Every approval is in the ledger.
Where it's going

Privacy that works everywhere.

Card payments got safe the day something stood between the shop and your bank. The rest of your life online never got that. ZUMA is building it. Sign-ups and logins now. Payments next. AI that acts for you without ever becoming you.

"Give them a stand-in.
Keep yourself."

ZUMA — THE PRIVACY LAYER
Early access

Be first.

Coming to the App Store. Free. Sweden first. Leave your email and we'll tell you the moment it's live.

No spam. No sharing. Ever.